In this post, we have compiled marketing blunders that diversity on product development and marketing teams could have helped organizations avoid. This gives us the opportunity to think about all that diversity adds to organizations. But it also allows us to think about what diversity helps us avoid: group-think, ignorance, and the blind spots that homogeneous groups can have, and the reputational damage that can result.
In this blog post, I've compiled 11 of these blunders that suggest that these organizations have a blindspot. Someone, or a number of people, thought these were great ideas. In some cases millions of dollars were invested. But once members of a diverse population saw these ads, they reacted very differently.
Again we challenge organizations to reflect on the diversity of their workplaces and think about what they might be missing because of a lack of diversity -- What insights are we missing? Which groups are we not appealing to because our products or marketing are missing the mark or are simply offensive? Which potential customers, clients, or service users are we overlooking?
Diversity in the workplace adds so much to the organization, including insights into how these blunders could have been avoided in the first place.