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2017 Diversity  Marketing Blunders

2/18/2018

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As we look forward on another year, it's time for some reflection on the year that has pasted.

In this post, we have compiled marketing blunders that diversity on product development and marketing teams could have helped organizations avoid. This gives us the opportunity to think about all that diversity adds to organizations. But it also allows us to think about what diversity helps us avoid: group-think, ignorance, and the blind spots that homogeneous groups can have, and the reputational damage that can result.

In this blog post, I've compiled 11 of these blunders that suggest that these organizations have a blindspot. Someone, or a number of people, thought these were great ideas. In some cases millions of dollars were invested. But once members of a diverse population saw these ads, they reacted very differently.

Again we challenge organizations to reflect on the diversity of their workplaces and think about what they might be missing because of a lack of diversity -- What insights are we missing? Which groups are we not appealing to because our products or marketing are missing the mark or are simply offensive? Which potential customers, clients, or service users are we overlooking?

Diversity in the workplace adds so much to the organization, including insights into how these blunders could have been avoided in the first place.

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Top Diversity-Related Stories of 2016

1/2/2017

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2016 started on an optimistic note. We thought we had turned a page in 2015 and made some real progress on Ontario's social justice journey.
 
At the end of 2015 we were hopeful that we would see the end of carding in Ontario. In April of 2015, Desmond Cole's Toronto Life article brought the issue of carding to the mainstream. In June, the "who's who of Toronto's elite" held a press conference to oppose carding. In 2016, the provincial government passed legislation that would ban carding except for investigative purposes. The legislation has been criticized as not banning carding because police officers can say they are investigating a particular crime as a justification for carding.


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2016 Diversity Marketing Blunders

12/26/2016

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As we close the books on another year, it is time to reflect on the year that was. As has been our tradition in the past few years, we have compiled and are sharing our top diversity marketing blunders of 2016.

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12 Diversity Marketing Blunders of 2015

1/16/2016

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We've closed the books on another year and it's time for some reflection.

In our last post we celebrated top diversity stories. In this post, we share another one of our favour annual traditions, the top diversity marketing blunders of the past year.

It gives us the opportunity to think about all that diversity adds to the workplace -- creativity, innovation, and productivity. But it also allows us to think about what diversity helps us avoid: group-think, ignorance, and the blind spots that homogeneous groups can have. Diversity also helps organizations avoid the 12 misguided or offensive products or marketing campaigns  that we highlight here.


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    Author

    Tana Turner is Principal of Turner Consulting Group Inc. She has over 25 years of experience in the area of equity, diversity and inclusion.

    Follow Tana on Twitter @DiversityMusing

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